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Blending Customer Education, Support and Marketing at HelpDocs

A talk by Matt Aunger
Customer Education Lead, HelpDocs

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About this talk

Matt originally joined HelpDocs in a marketing-focused role. However, he recently transitioned it to one with an increased emphasis on education. He now spends most of his time focused on customer happiness and as a result, finds that growth rates and conversions naturally follow.

Join us in this fireside chat, where we'll be speaking with Matt about how he transitioned his role, the lessons he learnt and how blending customer education, support and marketing is something you might want to think about to help grow your business.

Matt Aunger

As the customer education lead, it's my job to help customers and potential customers get the most from their knowledge bases and FAQs, using blog posts, videos, podcasts and social media.

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